 |
| JOSEPH ETULU |
At SSEDC, identifying your niche and starting small is not just a mantra but the entrepreneur’s code of operation. For Joseph Etulu, the owner of Joe-Smart Communication – a thriving small business that market and sales electrical appliances, phone accessories and decoders, there is no better time to start than now. Joseph started with selling UK used phone with a transparent display glass and an umbrella but soon discovered that this was not giving him the satisfaction he wants in terms of turnover and profit. After a careful study of his business environment, he knew he needed to upgrade but funding became his number one challenge. As God would have it, he successfully accessed #500,000 CBN MSME fund facilitated by SSEDC and scaled up to include phone accessories and electrical appliances. And that turned out to be his best move as more sells was made leading to expansion into a spacious container. Today, the 22 year old Joseph not only pay his school fees, but caters for his family in addition to employing 3 staff. All these was achieved with just mindset re-orientation. As he plans to open up more branches in other strategic locations, Joseph complains bitterly about government multiple taxation and pleads that it should be more uniform for all in other for small business to thrive. For this 100 level Mass Communication student at Cross River State University of Science and Technology (CRUTECH), his long term ambition is to be a reputable television personality.
No comments:
Post a Comment