All he ever wanted was to be a music star as he was greatly influenced by Robert Kelly music while still growing up. Meet the multi-talented musician and entrepreneur Daniel Pemida – Daniel is the CEO of Raginal Production Company (owners of Tea brown Cereals). He got the idea to start Tea brown during a discussion he had with a course mate back at the Nassarawa State University, Keffi while studying Accounting. He knew back then that he needed to come up with a product that will not just compete with existing products but meet specific needs of customers. And that was how “Tea Brown Cereals” – a rich cereal that can be prepared as beverage, pap and fruit drink. The biggest challenged he faced was not knowing how the public will accept the product but this has been properly addressed as the products is widely accepted and in high demand. The Okene, Kogi State born entrepreneur business strategy changed after attending SS EDC entrepreneurship development program in early 2015 as his business brand was given a new refreshing structure that has attracted new customers segments as the products now comes in different packs and sizes. Today, in addition to contributing to Nigeria economy through taxes, he has equally taken a number of person off the labour market through employment. For this musician turn entrepreneur, his long term ambition is to make Tea brown a household name in Nigeria and Africa at large.
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