Desired by many, becoming a successful entrepreneur is being left to very few people. Entrepreneurship is a tough choice but after the first struggle its rewards are priceless.
“Identify a need and fill it” is the business mantra today. It calls for a certain ability to understand requirements and match the standards to produce for the customer. To measure product requirement in the market, people orientation must be properly scaled and a study of inclination to buy the product at reasonable costs must be made. Research on its utility, acceptance, weaknesses, and competition must be identified and practically addressed.
Two kinds of people cohabit the world of business. The normal business psyche markedly differs from the employee mindset. Employees are concerned with career, position, increment, and a good take home salary; and they do not go beyond. Ambitions are limited and have boundary lines.
The business oriented people have a pattern of interests and the manifold vision and mission seem to be superior in the thought process and functioning style. One with the orientation of business not only thinks of money, but his thoughts extend beyond personal growth. The strategy is to live with good employees, build higher infrastructure, produce a superior product line, win competition, and finally be the backbone of the country’s sustained economics.
Entrepreneurship invariably has a sense of independence culminating into a desire; a desire to achieve in spite of obstacles and constraints, constantly desiring to be successful. With this comes a state of mind, which becomes strong with every passing day. This desire will sustain all hardships.
The first generation entrepreneurs are those who will have crossroads of anxieties, personal dilemmas, and conflicting ideas of birth and death of business models. They have the real spirit of adventure and a diehard attitude. Some succeed and continue to win, while some meet with an untimely end.
The success and failure in business although is very transient, the qualities and personal markings that an entrepreneur must cultivate are imminent, and let us examine them.
Doing business does not mean that one has to be equipped with high qualifications. Qualities of aggressiveness, social exposure, networking, street smartness, ability to grasp things quickly, being good at mental mathematics, and the ability to think laterally and find solutions are the most important hallmarks of intelligence that are required to become successful in business. Above all, a person must have marketing abilities.
Attitudes
Patience and perseverance are essential attributes in doing business, the ability to compromise when things are down and striving for betterment in future are qualities of merit. Scaling down or scaling up are strategic decisions and are not stagnant processes confined to boundaries of management.
Business Ethics
Business ethics and value systems need to be in place, without which the foundations will become weak over a period of time. An organization with reliable value systems and practices would certainly consolidate its brand image and brand equity. Companies gain reputation by virtue of boosting customer faith and public interests, nurturing and cultivating best business practices.
Human Value Systems
A strong customer relation is a deciding platform, or the root, of any organization; it has to have fair practices, be six sigma principles driven, and keep up ethical values. Traditional companies have been very successful in consolidating human resources as opposed to non-traditional companies, which, in the name of innovation and rational approach invite more trouble.
Crisis and Risk Management
Minimizing threats, maximizing benefits, and the ability to handle crisis in organizations are other great attributes. Defining the problem or issue, looking for alternatives, methodology to resolve crisis, freezing best alternatives, and implementing orders conceived by these efforts are basic requirements. Risk management should be value driven, an integral part of organizational process, should lead to focused elimination of uncertainties, and decisions need to be taken on the basis of factual information and be tailored.
-Originally written by Steven Tulman
Entrepreneurship is a lifestyle. Embrace it!

